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BHIT 117

Marketing for Hospitality and Tourism
Name: Marketing for Hospitality and Tourism
Course Number: BHIT 117
Credit(s): 3

Course Description

BHIT 117 Marketing for Hospitality and Tourism explores the strategic directions in how tourism and hospitality 铿乺ms could respond to contemporary challenges and compete effectively in today鈥檚 turbulent global business environment. This course comprehensively covers the most emerging marketing strategies employed by tourism and hospitality 铿乺ms and how these strategies can be harnessed to gain competitive advantage.

Learning Outcomes:

  • Gain insight into the principles, concepts, and systems employed in marketing hospitality and tourism services.
  • Learn and discuss the pertinent strategic approaches in hospitality and tourism marketing, applications, bene铿乼s, and limitations.
  • Understand the causal mechanisms underlying the formation and implementation of contemporary marketing strategies in hospitality and tourism services.
  • Demonstrate research skills to analyze hospitality and tourism businesses’ strategic marketing and discern superior strategies.
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