Bachelor of Arts in Marketing

School of Business

Bachelor of Arts in Marketing

This program readies students for marketing careers, focusing on strategic planning, communication, and tech skills.

The Bachelor of Arts in Marketing program prepares students for diverse marketing careers, emphasizing strategic planning, communication skills, and technology proficiency for global outreach.

Learning Outcomes

Express understanding of marketing principles through professional communication.
Apply problem-solving and decision-making techniques for marketing and business issues.
Develop strategic plans to address organizational marketing needs.

Career Outcomes / Potential Career Paths

Graduates are equipped for careers in various marketing industries, including e-commerce, advertising, and supply management.

Program Structure

Explore the detailed program structure, including core subjects and a diverse range of electives.
The total credits required for this program is 120 credits.

Course Requirements

This program has the following course requirements:

Core Courses

Students must complete all the required core courses (48 Credits). Each course is valued as 3 Credits

ACCT 309:

Accounting Information Systems

Managerial Economics for Business

(3 Credits)

ECON 446 :

International Economics

(3 Credits)

FIN 412 :

Capitalism and Its Critics

(3 Credits)

MKT 100 :

Introduction to Marketing

(3 Credits)

MKT 115 :

Real Estate Capital Markets

Entrepreneurial Marketing

(3 Credits)

MKT 306 :

Introduction to Pricing

(3 Credits)

MKT 309 :

Patents, Copyrights, and the Law of Intellectual Property

(3 Credits)

MKT 403 :

Early Stage Capitalization

Negotiation and Conflict Management

(3 Credits)

URES 499:

Capstone Project for Undergraduate Studies

(3 Credits)

Business Core Courses

Students must complete all seven business core courses (21 Credits). Each course is valued as 3 Credits

BUS 100 :

Introduction to Business

Strategies in Decision Making

Business Enterprise Management

Electives

This program does not offer elective courses; the curriculum is structured without optional selections.

General Requirements

Students must complete 51 Credits from General Education Courses distributed as follows. Each course is valued as 3 Credits.

English Courses (9 Credits)

Undergraduate students must complete all three courses from English section

ENG 101 :

English Composition II

(3 Credits)

ENG 100 :

English Composition I

Communications (9 Credits)

Undergraduate students must complete all the three courses from Communication section

Business Communication II

(3 Credits)

COM 210 :

Business Communication I

(3 Credits)

Humanities (6 Credits)

Undergraduate students must complete two courses from Humanities section

PHIL 100 :

Introduction to Philosophy

Natural Science (3 Credits)

Undergraduate students must complete one course from Natural Science section

CHEM 110 :

Introduction to Chemistry

(3 Credits)

BIO 100 :

Principles of Biology

(3 Credits)

Mathematics (3 Credits)

Undergraduate students must complete the following course from Mathematics section

MTH 257 :

College Algebra

(3 Credits)

History (9 Credits)

Undergraduate students must complete three courses from History section

HIS 218 :

Western Civilization II

(3 Credits)

HIS 217 :

Western Civilization I

Social and Behavioral Sciences (9 Credits)

Undergraduate students must complete three courses from Social and Behavioral Sciences section

POL 100 :

Introduction to Political Science

(3 Credits)

SOC 110 :

Introduction to Sociology

(3 Credits)

PSY 100 :

Introduction to Psychology

(3 Credits)

Computer Science (3 Credits)

Undergraduate students must complete the following course from Computer Science section

CIS 100:

Introduction to Computer

(3 Credits)

Tuition and Financial Aid

For comprehensive information on tuition costs and associated fees, please visit our dedicated Tuition and Fees page.

Program Brochure

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How to Apply

Find detailed information about application requirements and important deadlines for enrollment. Ready to begin your journey? Start your application now at our

Application Requirements

Please visit our聽Admission Requirements page for detailed information on the institution-wide application requirements.

Deadlines

Click to view the detailed program deadlines within our academic calendar for this year.

Frequently Asked Questions (FAQs)

How long does it typically take to complete an undergraduate program?

Most of our undergraduate programs are designed to be completed in four years of full-time study. However, the duration can vary based on the specific program and individual student circumstances, including part-time enrollment or transfer credits.

Can I transfer credits from another institution?

Yes, 麻豆传媒 accepts transfer credits from accredited institutions. The number of transferable credits varies depending on the program and the relevance of the courses to the chosen degree. All transfer credits are subject to approval by the admissions office.

Read our to learn more.

Can I study part-time or take online classes?

Yes, many of our undergraduate programs offer flexible study options, including part-time enrollment and online classes. This flexibility is designed to accommodate the diverse needs and schedules of our students.

Contact Information

For more information about this program, the degree requirements and program information, please contact the following personnel.

Administrative Support Contact.

More Information

Your Next Steps

Start your application

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Make an inquiry

Questions about the program? Contact us for more information and assistance.

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